WEEK 4

Hello everyone. As you are all aware, we returned from the New York College Media Association early due to the coronavirus and the city of NY shutting down. Students returned early and I arrived to a notification that our courses would be going online and that classes were cancelled on Wednesday and Thursday of that week. My intent was to have us online by Monday, March 23, and then a new notification alerted us that classes would be cancelled until March 30.

With that said, we will begin our online classes on March 30. We are not allowed to assign any work until that time. Please make sure you are on Slack and that you are keeping up with notifications. We will be a couple of weeks behind, but I promise to make this transition as simple as possible.

Be sure that you are also on Facebook, Twitter and Instagram so that we have all lines of communication open. I am available by text, email, and Slack.

You will receive instructions to how this course will work by next week. Please stay calm and be safe.

WEEK 3

Hello everyone,

Last week, we looked at some top PR/marketing companies, their styles, culture, brand and image. You met with your fellow students to looked at how you may work as a group.

We formed groups based on discussions and your interests.

NEWSROOM IS CLOSED AND CLASSES CANCELLED ON WEDNESDAY, MARCH 11 DUE TO A CONFERENCE IN NY. (*Unless conference is cancelled due to the coronavirus but there would have to be a state of emergency in NY and this is unlikely).

CHECK SLACK DAILY

HOMEWORK

-Read this short article: Basic info about what PR professionals do.
https://firebrandtalent.com/blog/2012/05/what-does-a-pr-professional-do-anyway/

Come to class on Wednesday, March 18 with at least three ideas for names for your public relations firm.

**RESOURCES
I will use the following organizations for some of the handouts and readings you will receive. All are good resources for you!

PR NEWSWIRE
http://www.prnewswire.com/

PUBLIC RELATIONS SOCIETY OF AMERICA
http://www.prsa.org/

INSTITUTE FOR PR
http://www.instituteforpr.org/

PR Council
http://prcouncil.net/

See you on Wednesday, March 18!

WEEK 2

On Wednesday, we will discuss culture and we will survey some top PR companies in the United States. We will talk about the functions of PR companies and the departments that work within the company. We will discuss profits and non-profits.

We will get to know each other a little better and then we will set up groups. These groups will set up a PR company and everyone in the group will have various titles.

We will use the ethical guidelines of the PSRA:
http://apps.prsa.org/AboutPRSA/PublicRelationsDefined/ 

Read the About PR on the link above.

IMPORTANT:  Remember that I, along with the students staff and editors, will be in NYC attending the CMA conference next week so the newsroom will be closed on Wednesday, March 11. NO CLASSES THAT DAY

See you on Wednesday and please be on time!

WEEK 1

Hello everyone, and welcome to Intro to Public Relations. I'm glad to have you in the class and look forward to teaching you all the basics of PR and much more.

Everyone will need a Twitter account, a Medium account, a FB account, an Instagram, and Slack (download the free app). *You will receive an invite.

This class will be structured around a real world experience to give you an idea of how public relations works. You will work in groups and set up a PR firm. You will also be assigned a client.

There are no formal tests in this class; just project based assignments and quizzes.

I look forward to getting to know all of you.

Here is the syllabus:

https://docs.google.com/document/d/1iDYv17aoAu-v6dHyHLgahaJfOXphSQtpkI1bowm8A5w/edit?usp=sharing

See you Wednesday!